The 80s. Love it. Leave it. But you can’t deny it. The decade smacked our senses with big hair and even bigger music. Then, MTV served it up on a video platter. And we liked it. Video grabbed viewers and never let go.
It transports. It entertains. It engages
Video has power.
Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.
Eight. Billion. That number is bigger than 80s prom hair and Aqua Net.
3 Statistics. 3 Reasons to make you think twice about ignoring the growing force video brings to social media. That’s a force you can put to work for your brands. Brands are hungry for more impressions. Video is an effective way to satiate that hunger.
How are you capitalizing on this for your Brand clients?
3 Considerations:
1.Utilize candid video with a roving reporter approach. For example: What is your favorite (fill in the blank)? Or, if you could pick your dream vacation spot, what would it be and why?.. Each video can be saved and sent to the attendee for sharing. *This is the least expensive and has the most fleibility as to where it can be used.
**It makes no onsite impact unless you add something like a slide show or social wall to it.
2. OR a stationary setup (with or without green screen) can take the video and then share that branded video directly to social media. Do a product commercial like Evian did. *This is a little more expensive, but has a greater impact both onsite and in content because you can be very inventive with green screen video.
3. OR make a major impact using something like Hollywood Studio, using multiple cameras and gren screen with play back monitors and a social wall setup. The video can be retrieved online, via mobile or shared on a sharing station directly to social media. Take it to the next level by using a digitally-enhanced background for the green screen. *This is for the higher budgets – when the brand wants to make a key onsite impact.
Visual content is more than 40x more likely to get shared on social media than other types of content.
Image credit: michigancreative.com
MTV is still alive because video still has power. Get in on the action. Use video to your brand’s advantage.
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