May 22, 2020

Creating a promotion to start the engagement process.

Creating a promotion to start the engagement process – the details. The first part to any promotion that requests a response from the prospect is determining
May 13, 2020

Ignite Virtual Audience Activation with VIP PaaS™ – the details

Ignite Virtual Audience Activation with VIP PaaS™ – the details With the arrival of the COVID-19 pandemic, the world as we know it has changed. The
May 6, 2020

CTMinteractive’s New VIP PaaS™ – Virtual Interactive Participation – Brings the Personal Experience to Virtual Events & Online Marketing

CTMi is excited to announce VIP PaaS, a User Generated Content activation tool that will have virtual event audiences lining up at the digital door.  Just
August 20, 2019

Seven Ways to Take Better Pictures and do Better Event Photo Marketing

Camera shyness is endemic because so many people think that they aren’t photogenic. That’s not true! Taking great event pictures, as both the photographer and the
August 20, 2019

Power to the People- The Evolution of Event Photo Activation Marketing

It was 1980-something.  That magical (albeit just a tinge off-color) Polaroid picture developed right on the spot. It was as if we had photos in 80s
August 20, 2019

The Dilemma of Promotional Products – What Giveaways Really Work?

There are countless promotional products and items handed out as promotional giveaways at trade shows and various other experiential event marketing activations. Perhaps it’s a snazzy key chain
August 20, 2019

Seven Event Marketing Ideas to Make Your Customer Feel Like a Star

Everyone wants to feel like Hollywood royalty. Treat your customers like the stars they are, and they’ll keep coming back. 1. Throw a red carpet extravaganza. Encourage
August 20, 2019

Best Practices for Tying Consumer Data Capture into Event Marketing

Even in this technologically advanced era, face-to-face experiential marketing is still the most effective. Events, trade shows, and other live activations allow event marketers to create lasting,
August 20, 2019

The Revival of the Green Screen Photo Booth for Experiential Marketing

Green screen event photography is a well-known method for engaging customers at event activations. It is a consumer lead generation tactic that has long been used