Even in this technologically advanced era, face-to-face experiential marketing is still the most effective. Events, trade shows, and other live activations allow event marketers to create lasting,

Green screen event photography is a well-known method for engaging customers at event activations. It is a consumer lead generation tactic that has long been used

Verifying that an event technology vendor is a safe hire is vital. After all, choosing the right event technology vendor could make the difference between the success and

Once upon a time, experiential marketers only promoted live brand experiences and sponsor activations through paid advertising and PR outreach. While these tactics are still important components

It’s been said that women dress for each other – as a way to impress, be noticed or accepted.  The same can be said of businesses. 

Did you know that holding an object too close to your face doesn’t help you to see it? Of course you did. Your eyes can’t focus

Traditionally, interactive photo engagements have been used at experiential marketing event activations for the purposes of consumer engagement, data collection, and viral impact in social media.