It was 1980-something.  That magical (albeit just a tinge off-color) Polaroid picture developed right on the spot. It was as if we had photos in 80s

There are countless promotional products and items handed out as promotional giveaways at trade shows and various other experiential event marketing activations. Perhaps it’s a snazzy key chain

Everyone wants to feel like Hollywood royalty. Treat your customers like the stars they are, and they’ll keep coming back. 1. Throw a red carpet extravaganza. Encourage

Even in this technologically advanced era, face-to-face experiential marketing is still the most effective. Events, trade shows, and other live activations allow event marketers to create lasting,

Green screen event photography is a well-known method for engaging customers at event activations. It is a consumer lead generation tactic that has long been used

Verifying that an event technology vendor is a safe hire is vital. After all, choosing the right event technology vendor could make the difference between the success and

Once upon a time, experiential marketers only promoted live brand experiences and sponsor activations through paid advertising and PR outreach. While these tactics are still important components

It’s been said that women dress for each other – as a way to impress, be noticed or accepted.  The same can be said of businesses. 

Did you know that holding an object too close to your face doesn’t help you to see it? Of course you did. Your eyes can’t focus