August 20, 2019

Best Practices for Tying Consumer Data Capture into Event Marketing

Even in this technologically advanced era, face-to-face experiential marketing is still the most effective. Events, trade shows, and other live activations allow event marketers to create lasting,
August 20, 2019

The Revival of the Green Screen Photo Booth for Experiential Marketing

Green screen event photography is a well-known method for engaging customers at event activations. It is a consumer lead generation tactic that has long been used
August 20, 2019
Green Screen Solutions

Eight Questions to Ask Your Experiential Event Technology Vendor

Verifying that an event technology vendor is a safe hire is vital. After all, choosing the right event technology vendor could make the difference between the success and
August 20, 2019

Seven Tips for Integrating Social Media with Event Sponsor Activations

Once upon a time, experiential marketers only promoted live brand experiences and sponsor activations through paid advertising and PR outreach. While these tactics are still important components
August 20, 2019

How to Engage Attendees and Capture Leads at Your Trade Show Booth

It’s been said that women dress for each other – as a way to impress, be noticed or accepted.  The same can be said of businesses. 
August 20, 2019

How to Take the “Marketing” out of Experiential Event Marketing

Did you know that holding an object too close to your face doesn’t help you to see it? Of course you did. Your eyes can’t focus
August 20, 2019

The Endless Possibilities for Branded Souvenir Photo Activations

Traditionally, interactive photo engagements have been used at experiential marketing event activations for the purposes of consumer engagement, data collection, and viral impact in social media.
August 19, 2019

The Social Force of Retail

The retail center.  Love it or hate it… You can’t deny it’s a social force.  Thriving with potential content.  Everywhere. Getting social in a retail space
August 19, 2019

Go App-less in 2017

Go App-less! Tired of convincing your event attendees to download your event app? You are not alone. Apps are sooo 2016. Peter Kafta in the Record
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