August 20, 2019
Verifying that an event technology vendor is a safe hire is vital. After all, choosing the right event technology vendor could make the difference between the success and
August 20, 2019
Once upon a time, experiential marketers only promoted live brand experiences and sponsor activations through paid advertising and PR outreach. While these tactics are still important components
August 20, 2019
It’s been said that women dress for each other – as a way to impress, be noticed or accepted. The same can be said of businesses.
August 20, 2019
Did you know that holding an object too close to your face doesn’t help you to see it? Of course you did. Your eyes can’t focus
August 20, 2019
Traditionally, interactive photo engagements have been used at experiential marketing event activations for the purposes of consumer engagement, data collection, and viral impact in social media.
August 19, 2019
The retail center. Love it or hate it… You can’t deny it’s a social force. Thriving with potential content. Everywhere. Getting social in a retail space
August 19, 2019
Go App-less! Tired of convincing your event attendees to download your event app? You are not alone. Apps are sooo 2016. Peter Kafta in the Record
August 19, 2019
The 2-Step to Relevant Content: Think UGC! Have you ever wanted your own magic wand? No? Good for you. (Liar.) You go right ahead and have
August 19, 2019
Who doesn’t love a good sales call? Seriously. No day is complete until some random-overseas-call-center person has called your phone repeatedly from different lines. Just warms