December 2, 2020

Virtual Participation in the Digital Arena: Creating Game Time Moments, Mementos and Marketing Touches with Fan Generated Content

Virtual Participation in the Digital Arena:  Creating Game Time Moments, Mementos and Marketing Touches with Fan Generated Content Thanks to Jumbotron scoreboards, roving cameras, and staged
November 3, 2020

Sports Marketing in Covid Times: Why virtual activation is here to stay.

Sports Marketing in Covid Times: Why virtual activation is here to stay. Thanks to the Coronavirus, we’re seeing a tectonic change in live-event sports marketing these
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