December 9, 2020

Virtual Engagements Rely on Immediacy for Greater Impact

Virtual Engagements Rely on Immediacy for Greater Impact In these challenging Covid times, forward-thinking sports marketers are discovering that online fan promotions and virtual events can
December 2, 2020

Virtual Participation in the Digital Arena: Creating Game Time Moments, Mementos and Marketing Touches with Fan Generated Content

Virtual Participation in the Digital Arena:  Creating Game Time Moments, Mementos and Marketing Touches with Fan Generated Content Thanks to Jumbotron scoreboards, roving cameras, and staged
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