Activ8 Plus™ amplifies event engagements by helping brands create emotional connections using photo and video through personalized microsites.
From a texted or emailed photo, we create this brand controlled medium to retrieve an event photo, video or GIF right on mobile making sharing easy. From the microsite the brand can also communicate promotions and show their latest short form video or personal message. The custom site will walk the consumer through the sales journey. And of course, branded sharing on their own device now becomes easy. Once you use this underutilized medium it will become a standard strategy in your marcom mix. And no app is required
The microsite becomes a marketing communication tool that is both customized (look and feel of the brand’s site) and personalized (nothing is more personal than your own photo). The process is so simple that if you had an event any place in the world tomorrow, we could put it together with time to spare. Test it. Go to your camera roll and pick a photo and email it to firstname.lastname@example.org. Or text a photo to 54248 and use keyword demo. You will get a link to go to your branded photo. See the website capabilities. See other sample microsites.
And of course, it all gets reported – shares by platform, the click throughs, short form video (how long they stayed), opt-ins and other data. By day, by campaign, by date range. Direct API available. See sample reporting.
Oh, and don’t forget the onsite entertainment from all the photos being displayed. People never tire of seeing themselves. See digital display.
Looking for some onsite engagements? Look no further from the simplest to the custom we can make it happen for you. See engagements.
CTM Interactive (formerly Catch the Moment) has over 20 years of engagement experience and now brings this new medium to light for agencies and brands worldwide. Fill out the form below for more information or request a demo.