Wouldn’t it be nice if you could just wave a wand and all the right prospects for your brand would be seeking out your content with enthusiasm and giving you data as to how to best market to them? A pipe dream!
Maybe not. Certainly, finding that content to build an initial emotional relationship is tough if not impossible but there has always been one constant with the public… the one thing they will seek out and share with others is a photo or video of themselves. Period. With what appears to be a total insatiable desire for photos and video of themselves, now with the internet and all the social media outlets have given them the perfect platform to share it. AND now they are willing to take their own photo or video (UGC- the Selfie) and share it.
But how does that help the brand. UGC (the most relevant content – if they take it, they love it) is underutilized because until now there has not been a good platform for delivery that also allows branding, data collection and measurement PLUS provide an onsite entertainment platform for them to watch themselves. It is the 2-step.
Activ8 Plus™ has stepped in and created a platform that can utilize UGC for the brands benefit.
Please let me know when you would like to talk about your next event! (very budget friendly!)