Traditionally, interactive photo engagements have been used at experiential marketing event activations for the purposes of consumer engagement, data collection, and viral impact in social media. They’ve also been known to be used at corporate social and private celebratory events for purposes of guest entertainment. Sometimes, these event activations take place using a green screen photo booth; sometimes, a photo booth kiosk is used; sometimes, an event photographer simply roams the event taking photos of attendees and guests. Regardless of the method, whether the photo is done with or without green screen, the end result is a photo with souvenir branding and messaging specifically designed to make that photo commemorative. Now think of all the other environments where an interactive photo activation could enhance a consumer experience and increase brand awareness? The possibilities are limitless…

Let’s take venues, for example. Like museums. Nashville is home to the Frist Center for the Visual Arts. The Frist is known for holding amazing events such as the Titanic Exhibit. People will certainly want to take pictures of the artifacts. If not the Titanic exhibit, then perhaps a Civil War or Holocaust exhibit. Museum exhibits draw crowds of people who want to remember history. Why not help them out a little by offering a souvenir photo with custom messaging and branding to take home and share with their family and friends in social media?

Zoos are another example. Most Americans over the age of ten have been to the zoo. Moms, Dads, Grandmas…chasing their kids around and telling them not to feed the ducks by hand. And they’re grabbing their Nikons or Canons to snap pictures of Billy and Sally in front of Marty the Lion’s cage. Zoo trips are memorable occasions that find their way into frames on walls or tables. Make it a special event, such as a Halloween Haunted Zoo, and the photo ops are boundless. Again, a perfect opportunity for souvenir photos.

What about a small town street fair? Old Settler’s Days in Columbia City, Indiana has been claiming the vacation time of locals for years. Out of town natives often plan visits back home during this traditional week. Every night the streets are elbow to elbow with new and old alike. All of them remembering the past and making memories in the present. Souvenir branded photos are a perfect means by which to reminisce about elephant ears, corn dogs, lemonade shake-ups and how they shouldn’t be ingested before riding the Gravitron.

Then there’s the mall. Ahh…the power of retail therapy. Imagine an interactive photo engagement combining a ladies dressing room and social media. Throw in a few fashion-savvy females and voila!

In keeping with the retail concept, consider the most serious of shoppers. The bride to be and her BFF’s. Choosing the right wedding dress and best bridesmaid dresses practically requires a picture for reference. Obviously, bridal shopping is yet another potential opportunity for an interactive photo activation with souvenir branded photos.

Once you step out of the photo box, opportunities reveal themselves around every corner. Restaurant grand openings, marathons, 5K’s and countless community events. Other venues to consider are season specific, such as a pumpkin patches, Christmas tree farms or haunted houses.

There’s an appropriate piece of hardware available to execute a souvenir photo activation in any and all of these environments…retail, venues, and so on. It’s just a matter of determining what’s right for you.

Branded photo activation and photo booth opportunities are everywhere.