Virtual Participation in the Digital Arena: Creating Game Time Moments, Mementos and Marketing Touches with Fan Generated Content
Thanks to Jumbotron scoreboards, roving cameras, and staged activities, in the recent past fans were constantly involved and entertained. But, in these socially distant, Covid-19 days, how do you replace live-event sponsored activities like 7th Inning Stretch trivia quizzes, Kiss-Cams, the audience wave, and pre- and post-game tailgating parties?
Savvy sports marketers are embracing the virtual world and taking their outreach to fans online. While fans may not be able to be in the ballpark, stadium or arena in numbers like before, they can still interact with their favorite teams, players and associated sponsorship partners.
Enter VIP PaaS. It’s CTMi’s newest tech platform, with virtual photo booth capability that puts fans right in the middle of the action. Fans can text or post the photo of their special game moment, which is immediately embedded in a sponsor-branded image and sent directly to their personal mobile device where they can view it on a personalized microsite. Meanwhile a VIP PaaS promotion activation provides a real-time stream of images that can be aired during live telecasts, displayed on arena Jumbotrons, embedded in team and sponsor websites or distributed virally via social media. Such solutions work both remotely and in-venue.
Imagine creating more web traffic and fan data through Fan Generated Content, while also increasing fan participation and strengthening affinity. Virtual solutions can be a great fan-team-sponsor bonding tool, and a means of enhancing fan activation and loyalty.
Digital technology affords sports marketers a variety of ways to connect with and engage their fans. They merely have to make the virtual leap.
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